Press Junkie PR is a music and entertainment public relations firm based in Austin, TX.
Press Junkie PR prides itself in spearheading creative and strategic publicity campaigns that help clients reach critical acclaim and assist in career development. We don’t just measure our success on the quantity of press exposure, but also the quality. From traditional print outlets, television and radio, to the rapidly evolving social mediums of blogs, micro-blogs, and podcasts, we obsessively follow the media to help our clients stand out. We take pride in calling ourselves Press Junkies. >> See what our clients are saying about us <<
Need to know more on what a music publicist does. Check out this informative video from the Austin Music Foundation on “Hiring a Publicist” featuring a shoutout to Ryan Romana & Press Junkie PR.
Video created by Someplace Called Brooklyn
Ryan Romana is a music industry and PR professional with over a decade of experience successfully publicizing artists, albums, tours, and labels. In 2009, Ryan launched Press Junkie PR to achieve his dream of obsessively working music that fits into his very eclectic taste.
Ryan started his career working as a DJ at his college radio station – KVCU (Radio 1190) at the University of Colorado, Boulder. On the airwaves he cut his teeth playing electronic music and hip-hop, later DJing in clubs in the Boulder/Denver area. After graduation he moved back home to New York and worked as a tour publicist at Ariel Publicity, promoting aggressively touring bands and artists. Ryan then moved to San Francisco and became the label manager at Wide Hive Records focusing on bay area hip-hop, jazz, and funk.
Ryan then found himself emerged at Engage PR, learning the ins and outs of the high-tech industry post bubble, and took away the structure and discipline needed to run strategic PR campaigns from the ground up, while contributing music reviews to XLR8R Magazine as a freelancer.
Later he landed his dream gig, as in house publicist for tastemaker record label, Six Degrees Records. He worked with GRAMMY nominated artists Bebel Gilberto, Spanish Harlem Orchestra, Céu as well as Alice Russell, Cheb i Sabbah, The Real Tuesday Weld, and more. Today Ryan leads his team in creative press campaigns to help artists break out to the next level in their career.
First Record Owned (bought by parents) – “We’re Not Gonna Take It” by Twisted Sister
First Record Bought (with my own money) – “2001 Spliff Odyssey” by Thievery Corporation
Last Record Bought – Big Boys – “Where’s My Towel” / “Industry Standard”
Vice President, Marketing and Operations
Mercedes Romana has a strong background in marketing and PR with over a fifteen years of experience working with successful businesses including cutting edge technologies, agencies, and non-profits. This has given her a wide range of experience from managing advertising campaigns with large brands such as Skechers, United Airlines, and Pro Flowers, to producing and promoting charitable events with acts such as Larry David, James Taylor, Carol King, Jimmy Fallon, and more. Mercedes joined Press Junkie PR in 2013 and quickly developed relationships with top tier outlets and writers. She currently manages a diverse roster of emerging artists. Mercedes Romana is the Vice President at Press Junkie PR.
First Tape – “Forever Your Girl” Paula Abdul
First CD – Guns N’ Roses “Appetite for Destruction” (had to share it with my brother)
First Vinyl – Deee-Lite “World Clique”
Associate Account Executive
An avid music fan, Shawn has helped share and promote music with a positive message since his days in college. Shawn graduated St. Edward’s University in Austin, TX in 2013 with a BA in Communication specializing in PR/Advertising as well as a minor in music. Spending years in music journalism for a national reggae/rock outlet, as well as an internship for a national radio company, helped him understand the ins and outs of the industry and lead to a strong appreciation of creative, outside-of-the-box strategies that stick.
You can catch Shawn playing bass around Austin in Earthshine and The Bear Funk, or bedroom jamming through late nights with a fresh pot of coffee. He loves discovering under appreciated music, so drop him a line with some of your favorite sleeper tracks.
First Concert – 311, The Wailers, and Pepper in 2006
First Musical Obsession – The Red Hot Chili Peppers
Favorite Pre-Birth Band – The Clash
Favorite Bass God – Marcus Miller