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WHO IS MR PAUER
Mr. Pauer™ (Toto González) is a Latin Grammy® Nominated producer and re-mixer born in the Caribbean city of Puerto la Cruz, Venezuela, based in Miami, FL. for over 21 years.
He is considered one of the pioneers in the new sounds of Latin electrónica receiving recognition for his debut album “Soundtrack” earning him a nomination for “Best Alternative Album” in the 12th annual Latin Grammy® Awards. He is a music connoisseur and researcher of percussive rhythms from around the world.
Mr. Pauer’s musical influences consist of diverse musical genres ranging from rock, electro, new wave, and house, to tropical, cumbia, and afro-beats, creating the dynamic musical explosion heard in his album a wide variety of mashups in his live shows.
“Living back in Venezuela I grew up listening to Anglo and Spanish rock, my mother used to listen to boleros, my dad to traditional Venezuelan music, my older brothers to American 80’s pop, and to socialize I had to learn how to dance salsa and merengue. Magically after years, I connected the dots unconsciously creating an array of sounds that identify with the culture I grew up with.” -Mr. Pauer
WHAT IS ELECTROPICO
Electrópico™ is a music genre born in Miami, Florida by music producer Mr. Pauer™ (Toto González). It is a fusion of electronic dance music mixed with music genres originated between the Tropic of Cancer and Tropic of Capricorn (Salsa, Zouk, Reggae, Cumbia, Dancehall, Merengue, Kuduro, Bolero, etc.)
In 2010, Mr. Pauer™ created and used this term for the first time to describe the music that combined the sounds closely related with his childhood growing up in Venezuela and then influenced by living in a multicultural and multi-sound country like the USA.
WHAT IS ORANGE
Orange is the new project of Latin Grammy® Nominee artist and Producer Mr. Pauer™.
It is an spontaneous music explorations of his Electrópico™ signature sound combining artists from 4 continents with different cultural and musical backgrounds sang in 4 languages (English, Spanish, Portuguese and Creole).
“I titled the album Orange because it connects deeply with joy, sunshine and the tropics. It is a “Pauerful” color that stimulates creativity, enthusiasm, success and encouragement.
Orange is also the fruit that represents Florida, the state where Electrópico™ was born. The physical aspect of the Orange represents the union of many wedges to form one fruit; a symbolic representation of the “Pauer” of teamwork.” -Mr. Pauer
With each track, the album deepens its multicultural roots with collaborations from many different nationalities, and expands its reach to an international audience.
Karina Hayes • Australia
Fitzroy • Barbados
Mónica Da Silva • Brazil
Nina Rodríguez • Colombia
Nacho Londoño • Colombia
Itawe • Colombia
Elsten Torres • Cuba
Kiko TruRasta • Haiti
Sofi Encanto • Honduras
Dama Vicke • Mexico
Tumbao • Puerto Rico
Ana + Maye Osorio • Venezuela
Don Pepe • Venezuela
MR PAUER MEDIA EXPOSURE
Mr. Pauer has participated in high visibility events like:
Official Latin Grammy Afterparty, Hispanicize’s TECLA Awards, Vive Latino 2015, SXSW, LAMC, Festival 7 Mares and more.
Mr. Pauer’s single “Cumbión del Sur” was released as “Song of the Week” from iTunes USA & Mexico receiving more than 50,000 downloads in less than 5 days.
Two other singles received the “Song of the Day” honor from taste maker’s radio stations KCRW (Los Angeles) & KEXP (Seattle)
“Cumbión del Sur” music video had heavy rotation in music video channels like MTV Latino, MTV Tr3s, HTV, MUN2, CNN and music blogs like Remezcla, MTV Iggy, Popmatters