Clients - Roots & Tings

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  • Photos (photo credit: Lateef’s Photo by Maria Grace-Kono)
  • Press Release

    FOR IMMEDIATE RELEASE 

    LATEEF THE TRUTH SPEAKER ANNOUNCES NEW PROJECT ROOTS AND TINGS WITH ACCLAIMED PRODUCER JAH YZER AND MULTI-TALENTED MUSICIAN WINSTRONG DUE OUT VIA QUANNUM PROJECTS

    Quannum and Solesides co-founder, and Grammy nominated MC, Lateef the Truth Speaker has joined forces with acclaimed Bay Area DJ and producer Jah Yzer and the multi-talented musician and reggae artist Winstrong, to showcase the cross roads of reggae and hip-hop on their newest project Roots & Tings. The new music draws deeply and respectfully from the history of both genres while pushing a new vibe to create powerful and provocative tracks. Roots & Tings will roll out singles monthly throughout 2019 with Quannum Records. Each release will be accompanied by original artwork, limited edition t-shirts from aspiring designers and will be available on both vinyl 45’s and digitally, everywhere you can stream.

    Born and raised in Oakland, CA by politically active and former Black Panther parents, Lateef the Truth Speaker is most well-known for his role in the Bay Area rap collective Quannum Projects alongside DJ Shadow, The Gift of Gab, Chief Xcel and Lyrics Born. Together they helped usher in the underground era of hip-hop in the 90’s. His 20+ year career in the industry is highlighted with a Grammy nomination for his collaboration with Fat Boy Slim on “Wonderful Night.” And his duo Latyrx with Lyrics Born, who spawned the popular Bay Area anthem “Lady Don’t Tek No.” Lateef is a prolific solo artist, who’s writing is woke and witty. He joined up with DJ and Producer Jah Yzer who is well known in the Bay Area for dropping reggae and soundsystem riddims. The talented DJ first gained acclaim as a radio personality for Miami’s 94.1 Beach Radio, and moved to the Bay Area where he established himself as a high profile DJ and has collaborated with the likes of J Boog, Too Short, Sister Nancy, Fiji and more. Winstrong first hit the scene alongside the legendary Don Carlos as an Urban Dancehall artists. His voice is soulful and boldly couples strong melodies with conscious messages. He is able to elegantly combine world music, hip-hop with R&B and Soul, alongside his foundation as a roots reggae and dancehall vocalist. His talent is vast and creative, and has much to offer to the Roots & Tings project.

    Until embarking on the Roots & Tings project, the Bay Area based artists, Lateef, Jah Yzer and Winstrong have known each other separately for more than 10 years. Coming together for this project a collaboration was immediately born as they clicked effortlessly over a relatively unstructured creative process on the new project. Lateef comments, “Roots & Tings came about as an organic evolution of an idea to do remixes for a mixtape, that led to more conversations and original ideas, which led to more songs.” He continues, “The name Roots & Tings came from the idea that the music should reflect the source, the soul- or the ‘Root’- of the music we were making, and all of the ways that we added on to those original ideas with new ideas and interpretations would be the ‘Tings’.” The new record was recorded primarily at Zoo Labs in Oakland, CA, and by the first session they had 9 songs laid down. Having now worked together for 2 years on this project and with almost 50 songs recorded, the trio is excited that they are finally putting forth their new project.

    Roots & Tings will roll out deep cuts monthly and will be available digitally and on vinyl limited edition 45’s. January will kick off with the dubby track “Class War” and “Oh” on the B-side. Both tracks are stellar with cutting bars as Lateef the Truth Speaker and featured artists Lyrics Born and Gift of Gab spit about the 1% on “Class War”, Lateef says, “They want more. The rich get richer. The rest of us are poor. It’s a Class War.” On the B-side featured artist Gift of Gab joins Lateef on “Oh,” Lateef recalls, “We all know someone like the person described in the song.  If you don’t, you might be the person in the song.” Hitting the theme of the social economic injustices, “Class War” will be released with limited edition original artwork by incarcerated artist Raul Fernandez. The artwork will be available with special, limited vinyl 45’s and the music will also be released digitally and available everywhere you can stream.

    The new project is full of epic island tinged remixes of Lateef’s hits as well as new fresh tracks including “Lady Don’t Tek No” remix, “Alpha Omega” remix and “Highest Grade,” all due to be released early 2019. Roots & Tings, is stacked with features with some of the best rappers in the game including, Gift of Gab (Blackalicious), Lyrics Born (Latyrx) and more to be revealed later.  Each release will be packaged both digitally and as 45’s. The 45’s will include limited edition artwork for the single, and each release will be accompanied with limited edition t-shirt created by Bay Area youth apprentice printers Youth Prints @ People’s Choice Prints. The young apprentice printers have designed and printed the shirts as they aspire to establish their own brands. Each of the designers will recoup 100% of the profits. The t-shirts are available www.rootsandtingsofficial.com.

    Lateef reflects on the new project, “Roots & Tings is an ode to the love affair between Hip-Hop and Reggae music since the inception of hip hop. The music is a combination of all the different iterations through the years, of both genres.”

    The trio will be touring Roots & Tings, as well as, new music all throughout 2019. They are kicking off the new year supporting Blackalicious. The live shows will be fully energized as Lateef, Jah Yzer and Winstrong are an unstoppable force that will leave the crowd hyped and wanting more. The sets will be accompanied by new and fresh visuals produced by Ben Stokes (DJ Shadow). Check out the upcoming tour dates here and follow the artists here.

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Tour Dates