Clients - Tomer Yosef

About

 For Immediate Release

TOMER YOSEF TO RELEASE SINGLE “HOLY WATER” ON APE RECORDS, MAY 19th!

Vocalist Tomer Yosef and producer Tamir Muskat recount the process of creating Yosef’s new single and video for APE Records.

Music is an unpredictable art form: sometimes the inspiration for a positive song can come from a negative place. “I was walking to the studio in the morning, thinking about what kind of song we should do that day,” singer Tomer Yosef recalls. “Then I noticed this lady, sitting in her car waiting for her daughter, staring at me. The little girl looked at her mom, and her mom was like, ‘Come inside the car! He’s approaching us!’

It was clear to Yosef, who hails from Yemen, that the woman was afraid of him because of the color of his skin. “I’m an Isreali, but I guess I look Arab. My origins put me in a mess.” Yosef arrived at producer Tamir Muskat’s studio determined to transform his ugly encounter into something beautiful. Muskat immediately agreed. “But we began that session with a big question mark hanging over our heads,” Muskat remembers.

After years of working together, both in Balkan Beat Box and on Yosef’s solo albums, Yosef and Muskat were wary of repeating the past. “There are certain unwritten rules when we write for BBB,” Tomer explains. “The musical elements that define the band need to be there. But when we were making the APE single we didn’t need to think about that. It gave us a whole new freedom of movement.” Muskat agrees: “We both knew we needed to find a new tone for Tomer in order to create something fresh.”

The pair started by collaborating on the lyrics, live in the studio. Soon, a song that began as a spontaneous response to Yosef’s ‘profiling’ experience, expanded to encompass the Israel-Palestine situation: Holy Water. “Most conflicts in the world are based on religious differences,” Yosef says. “As someone who grew up with both Palestinians and Israelis, and has no issues with God, I feel that we are all swimming in a sea of ‘holy water.’ We need to be careful not to drown.”

“Finding the right words was crucial,” Muskat recalls. “It guided all our decisions in the right direction, and the music followed easily.” “Tamir and I rarely disagree on musical stuff,” Yosef says. “But when we do, Tamir usually tries to make me fall in love with his idea, or vice versa. We’ve had an amazing working relationship since day one. And it’s still there after more than fifteen years!”

However, when it came time to make the video, Yosef and Muskat had some serious differences of opinion. “Tomer was skeptical about the video being completely centered on him, and taking place in one room,” Muskat says. “And we couldn’t convince him to do most of the shots we had planned. So we honestly had no idea what we were going to shoot until the last minute.”

One of the main images in the video, the mud on Yosef’s face and body, came to the singer at the last minute. “I felt the visual meaning needed a little more edge, something that would give people a deeper connection to the text,” Yosef recalls. “So I added a few elements like the mud and the shackles.”

“He’s just being modest,” Muskat says. “Tomer and the APE crew virtually created this video on location. Most of the ideas were improvised on the spot. This was the most spontaneous APE video we’ve ever made!” Yosef was also happy with the end result. “Everything I do in music, Tamir will always have a touch, somehow. It’s just nourishing to work with someone like Tamir. He’s kind of like my teacher.”

https://www.facebook.com/TomerYosefMusic
https://www.ape-records.com/
https://www.youtube.com/user/ApeRecordsOfficial

###
Press inquires, please contact:
Press Junkie PR
Mercedes Romana: mercedesr@pressjunkiepr.com

Media coverage
Coming Soon